Guillermo Carvajal
Creative Director | Design, Concept & AI for Brands
New to Contra
Guillermo is ready for their next project!
Kokeshi set out to turn recycled Japanese textiles into a contemporary luxury fashion brand, with the budget of a startup rather than an established label. I developed the brand concept, Beautiful Violence, contrasting refined craftsmanship with samurai culture: heritage,...
Valhalla is an AI-powered mining exploration platform that identifies high-potential mineral deposits in untapped geological data. I built the brand from scratch: strategy, visual identity, AI-generated visuals, web design, and presentation design. The logo draws on the gabled...
StreetFleet had modernized its logistics operations with AI-driven routing and efficiency, but its brand still looked outdated. As Creative Director and designer, I led the full rebrand to match that evolution: a new identity system, website, digital assets, ad campaigns, and...
Alpina, a historic food brand, had built multiple disconnected websites that functioned as information repositories rather than experiences. I led concept development, strategy, art direction, and UX design to create Deliverso Alpina, a Spanish wordplay between delicioso and...
Most beauty brands still sell the same promise: looking attractive. KIND needed a campaign that reflected who modern women actually are, beyond appearance. I developed a campaign platform positioning KIND around identity, values, and impact: kind to skin, kind to animals, kind...
