AI-Powered Mineral Exploration Branding: From Strategy to DesignAI-Powered Mineral Exploration Branding: From Strategy to Design
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Valhalla is an AI-powered mining exploration platform that identifies high-potential mineral deposits in untapped geological data. I built the brand from scratch: strategy, visual identity, AI-generated visuals, web design, and presentation design. The logo draws on the gabled roofline of Norse halls, forming a V shape that nods to Valhalla as a great hall and subtly alludes to a Viking face rather than depicting one literally. The same shape doubles as a marker, echoing a target point in mineral exploration, tying the brand's mythology directly to what the platform actually does.
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