A full brand identity for Down Bad Denim Co., a premium small-batch denim label specialising in e...A full brand identity for Down Bad Denim Co., a premium small-batch denim label specialising in e...
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A full brand identity for Down Bad Denim Co., a premium small-batch denim label specialising in embroidery, rhinestone embellishments, and statement-making fashion.
The brief called for a visual identity that feels expressive, fashion-forward, and unmistakably premium — equally at home in a boutique window and on a social feed.
We built a complete brand system covering the logo suite, typography, color palette, packaging, and label design. Every decision was made to match the quality and boldness of the product itself.
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Celia's avatar
Super cool 🔥
Abdul's avatar
webixus logo
The contrast between texture and shadow is unreal! The soft daylight and limestone plinth feel so effortlessly organic for a campaign
Sahil's avatar
CLASS!!!
Nazar's avatar
Yasno Design Agency logo
down bad denim is such a good name
Nicolette's avatar
this is everything.
Maty's avatar
The leopard print carrying through the packaging and label design, not just the apparel, is what makes this feel like a real system instead of just a logo with some product shots attached. Did the client come in with rhinestones as a non-negotiable, or did you push for that during the process?
Kabir's avatar
Split Creatives logo
This looks really good. The branding feels bold and premium.
DC's avatar
Love how the leopard pattern carries through the whole identity. Feels really cohesive.
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