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A full brand identity for Down Bad Denim Co., a premium small-batch denim label specialising in embroidery, rhinestone embellishments, and statement-making fashion.
The brief called for a visual identity that feels expressive, fashion-forward, and unmistakably premium — equally at home in a boutique window and on a social feed.
We built a complete brand system covering the logo suite, typography, color palette, packaging, and label design. Every decision was made to match the quality and boldness of the product itself.
Super cool 🔥
CLASS!!!
down bad denim is such a good name
this is everything.
The leopard print carrying through the packaging and label design, not just the apparel, is what makes this feel like a real system instead of just a logo with some product shots attached. Did the client come in with rhinestones as a non-negotiable, or did you push for that during the process?
This looks really good. The branding feels bold and premium.
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