Guillermo Carvajal
Creative Director | Design, Concept & AI for Brands
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Alpina, a historic food brand, had built multiple disconnected websites that functioned as information repositories rather than experiences. I led concept development, strategy, art direction, and UX design to create Deliverso Alpina, a Spanish wordplay between delicioso and...
Most beauty brands still sell the same promise: looking attractive. KIND needed a campaign that reflected who modern women actually are, beyond appearance. I developed a campaign platform positioning KIND around identity, values, and impact: kind to skin, kind to animals, kind...
MetroMap provides aerial imagery and 3D terrain models used to measure and plan construction projects. I led the rebrand: developing brand strategy, designing the new logo, and creating AI-generated imagery to support the brand's visual identity. The goal was a brand that felt...
Valhalla is an AI-powered mining exploration platform that identifies high-potential mineral deposits in untapped geological data. I built the brand from scratch: strategy, visual identity, AI-generated visuals, web design, and presentation design. The logo draws on the gabled...
Kokeshi set out to turn recycled Japanese textiles into a contemporary luxury fashion brand, with the budget of a startup rather than an established label. I developed the brand concept, Beautiful Violence, contrasting refined craftsmanship with samurai culture: heritage,...
