Alpina, a historic food brand, had built multiple disconnected websites that functioned as information repositories rather than experiences. I led concept development, strategy, art direction, and UX design to create Deliverso Alpina, a Spanish wordplay between delicioso and universo: a unified digital universe where the brand's products, content, ecommerce, and nutritional information live together. AI accelerated the exploration of creative directions, testing landscapes and product ecosystems until the concept became one clear, consistent universe across the full digital ecosystem.