Attached are two visual concepts for the Elichi branding collateral—Concept A featuring an organic green palette and Concept B using a warm, muted earth tone.
We would appreciate your feedback on which directional path you prefer to move forward with.
Brand Identity Showcase: Pulp Smoothie
Sharing my latest branding project for Pulp Smoothie—a modern visual identity crafted to elevate brand recognition in a competitive beverage landscape.
The objective was to translate natural freshness into a cohesive visual language. Through...
Designing for Comfort: Fluff & Fold Visual Identity
When designing for a lifestyle brand centered around premium bath towels and essentials, every detail matters—from the weight of the typography to the subtlety of the color palette.
For the Fluff & Fold showcase, the focus was on...
Crafting the Visual Identity for Elichi Coffee | Case Study
For Elichi, the goal was to build a brand identity that captures the ritual of craft coffee. The visual direction balances modern simplicity with a warm, sensory feel—creating a clean yet inviting identity across every...
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As a designer working with small businesses, I recently led the visual identity design for Burger Lover, a fast-casual restaurant looking to establish a distinct, memorable presence in a competitive market.
My focus was...