Georgia Mashford
Brand Designer and Strategist 🪄
- $10k+
- Earned
- 10x
- Hired
- 4.97
- Rating
- 283
- Followers
Ritual Urban Retreat | Brand Application & Strategy
8
56
Sleep or Dieâ„¢ | Brand Strategy & Development, Web Design
15
103
Intoria | Rebrand & Web Design
4
17
I led a brand refresh for RIC Electronics, a Canadian manufacturer specializing in power and energy solutions.
This wasn’t a total rebrand, it was a refinement. The original logo felt outdated and disconnected from the team, so the goal was to create something that still honoured their roots but reflected who they are now: sharper, stronger, and more aligned.
The result: a cleaner form, refined typography, and a mark with meaning that's built for the people who use it every day!!
26
59
502
Joining this challenge with a mini campaign created for Mamarella, a European maternity brand. I reimagined their visual direction for this campaign (as the request), with new language created by moi, and using existing imagery 👀
I always use Figma to design my client's websites!
Swipe through to see how it came together ↓
25
42
502
Alo Yoga | Photography
8
65
A part of my creative world I haven’t shared here yet: photography.
Alongside brand design, I spend a decent amount of time behind the camera.
For me, photography is another way of telling a brand’s story; through mood, detail, and energy.Â
While I love shooting for brands, I also love getting to be creative in an unrestricted way and having the freedom in personal creative shoots like this one i’m sharing with you today.Â
Excited to start sharing more of this side of my work with you 🤗
5
37
552
As the creative on this project, I got to build this brand from the ground up; brand strategy, positioning, identity, packaging, website, AND the brand photography. The whole damn thing!
A brutally honest, anti-traditional, brand that is here to shout from the rooftops how important sleep is, but in a *cool* way. Every detail was designed to feel real, raw, and self-aware.
The brand has now been featured in numerous press and articles talking about the approach, and how they've stood out in the sleep and wellness space.
Sleep or Dieâ„¢ (https://sleep-or-die.com/) is one of those projects that reminded me why I love what I do. Still one of my favourite projects to date.
6
40
316
Avenue Cannabis | Brand Design
12
58
ASCERA | Website Redesign
5
35
Heal with Shari | Branding & Packaging
4
29
Groundwork Counseling & Coaching | SquareSpace Website
12
87
Rock Busters | Brand Design & Packaging
2
14
Alive Beauty | Brand Design & Application
5
31
El Santo | Brand Design & Photography
23
167
Lux Jewels | Brand & Website Design
2
24