Design, strategy, photography, writing… it’s all part of the same creative brain.
I used to feel like I had to pick one thing, but now I realize everything I do feeds into everything else. The more I create across different mediums, the better my work gets.
As the creative on this project, I got to build this brand from the ground up; brand strategy, positioning, identity, packaging, website, AND the brand photography. The whole damn thing!
A brutally honest, anti-traditional, brand that is here to shout from the rooftops how...