We're on course to reaching 500 purchases for this digital offer in the first month
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3 more days to go.. already exceeded my projection of 406 purchases before day 30 🎉
My adjusted projection will now be 460-470 before day 30 of this slo campaign.
Expected to spend $1,500 Platform is YouTube Ads with GDN use for remarketing.
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Demand gen is such an interesting campaign type by Google.
One the most interesting aspects of demand gen is ability to test multi-channel with same budget.
And different creatives in same campaign.
The effect is that it allows us test different audiences inside one campaign
Here's one of the results we generated recently with demand gen for a digital offer owner :
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Recently took on a new client who's using slo to sell his SaaS product.
The slo is $3.5 while the upsell is $30..
So, we got into a conversation before this project asking him explicitly what are his expectations in terms CPA, he told me he's okay paying $3 in the frontend
And we're on course to achieving that considering that we're still in the testing phase.