Gems Noah

We're on course to reaching 500 purchases for this digital offer in the first month

How to revive a dying campaign?

When a Google Ads suddenly stopped working, a few things may be responsible.

1 elasticity point: that's a self invented theory anyways. But here's what it means.. when your campaign enters elasticity, it means you've exhausted your pocket of...

3 more days to go.. already exceeded my projection of 406 purchases before day 30 🎉

My adjusted projection will now be 460-470 before day 30 of this slo campaign.

Expected to spend $1,500 Platform is YouTube Ads with GDN use for remarketing.

Demand gen is such an interesting campaign type by Google.

One the most interesting aspects of demand gen is ability to test multi-channel with same budget.

And different creatives in same campaign.

The effect is that it allows us test different audiences inside one campaign

Here's...