When a Google Ads suddenly stopped working, a few things may be responsible.
1 elasticity point: that's a self invented theory anyways. But here's what it means.. when your campaign enters elasticity, it means you've exhausted your pocket of...
Recently took on a new client who's using slo to sell his SaaS product.
The slo is $3.5 while the upsell is $30..
So, we got into a conversation before this project asking him explicitly what are his expectations in terms CPA, he told me he's okay paying $3 in the frontend