How to revive a dying campaign? When a Google Ads suddenly stopped working, a few things may be r...

How to revive a dying campaign? When a Google Ads suddenly stopped working, a few things may be r...How to revive a dying campaign? When a Google Ads suddenly stopped working, a few things may be r...

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Gems Noah

• Dec 14

How to revive a dying campaign?

When a Google Ads suddenly stopped working, a few things may be responsible.

1 elasticity point: that's a self invented theory anyways. But here's what it means.. when your campaign enters elasticity, it means you've exhausted your pocket of audience. You might need to check

This happened if you're duplicating same audience to different campaigns on the same network

2. Creative fatigue: creative fatigue can kill your campaign faster than anything else. So, what you want to do is to rotate your creative in every 1-2 weeks especially when you're doing demand gen

3. Budget limits : I understand Google constantly wants you pump money in your campaign. However you must not follow their recommendation every time as a rule of thumb. But budget limit could stalled the performance of your campaign.