Demand gen is such an interesting campaign type by Google.
One the most interesting aspects of demand gen is ability to test multi-channel with same budget.
And different creatives in same campaign.
The effect is that it allows us test different audiences inside one campaign
Here's one of the results we generated recently with demand gen for a digital offer owner :

0 likes · 0 views · Dec 10, 2025
Demand gen is such an interesting campaign type by Google. One the most interesting aspects of demand gen is ability to test multi-channel with same budget. ...