Optimized the full Shopify storefront for a premium DTC brand, focusing on removing friction between ad click and checkout. Built single-SKU landing pages for each product line to match Meta Ads campaigns directly, eliminating the drop-off caused...
Klaviyo Email Flow Audit & Rebuild. Conducted a full audit of five active Klaviyo email flows for a premium beauty brand, identifying gaps in sequencing, timing, and messaging that were leaving revenue on the table.
Rebuilt flows from the ground up including Welcome Series,...
Managed the full Meta Ads strategy for a premium DTC lipstick brand sold through Shopify and Nordstrom. Built and optimized multiple Advantage+ Shopping Campaigns across four product lines, each with dedicated single-SKU landing pages and multi-creative asset structures.