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Klaviyo Email Flow Audit & Rebuild. Conducted a full audit of five active Klaviyo email flows for a premium beauty brand, identifying gaps in sequencing, timing, and messaging that were leaving revenue on the table.
Rebuilt flows from the ground up including Welcome Series, Browse Abandonment, Cart Abandonment, Post-Purchase Education, and Win-Back — all written in the brand's warm, sophisticated voice and optimized for a 45+ female audience. Designed a Post-Purchase Education sequence to reduce buyer's remorse and increase repeat purchases, and a Review Request flow timed to capture feedback at peak satisfaction.
Results: A complete email infrastructure that nurtures customers from first touch through repeat purchase, with ongoing performance reviews built into the workflow.
Tools: Klaviyo, Shopify
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A client came to me with 2,000 subscribers and $0 in email revenue.
90 days later? Their abandoned cart flow alone was recovering 18% of lost sales every week.
No paid ads. No fancy tricks.
Just the right flows, the right segments, and emails people actually want to open.
This is what I do as an Email Marketing Specialist. I build Klaviyo systems that turn your list into your most profitable sales channel.
Services I offer:
→ Klaviyo & Mailchimp setup
→ Automated flows (welcome, cart, win-back)
→ Newsletter campaigns
→ Email audit & strategy
→ Zapier/n8n automation
Working with eCommerce, SaaS & service brands.
Let's build yours → DM me 🚀
Looks stunning
Client had 3,500 subscribers.
Was sending one newsletter a month.
No flows. No segments. Nothing.
We built:
→ Welcome series
→ Abandoned cart flow
→ Win-back sequence
Revenue from email went from $0 to consistent monthly income.
No new subscribers needed.
Just a proper system.
Project: Email System Build — Multi-Niche Ecom
Scope: Full Klaviyo email programme built from zero across multiple Shopify brands.
The brief: take a brand with an email list and no real system, and build everything correctly in the right order — technical foundation first, flows second, campaigns third.
What was built:
Technical foundation:
SPF, DKIM, DMARC authentication. Dedicated sending subdomain. Shopify integration with full historical data sync. Added to Cart metric installation. UTM capture JavaScript for avatar tracking. Hidden fields on all opt-in forms. Deliverability baseline verified at 9+/10 on mail-tester.com.
Opt-in system:
Form copy, design brief, and success page. Two-list system for offer testing. Preferences page with reduced-frequency option (reduces unsubscribes by giving subscribers a middle path). Primary Tab Footer block to ensure Gmail Primary inbox placement.
Flows (11 total):
Welcome Series (standard + avatar-specific per UTM tag), Abandoned Checkout, Abandoned Cart, Browse Abandonment, Site Abandonment, First Time Buyers Series, Customer Winback, Repeat Buyers Series, VIP Flow, Sunset Unengaged.
Segmentation:
12 core Klaviyo segments with correct OR logic. Avatar UTM segments auto-populated by ad traffic. Organic catch-all segment. In Welcome Series property to exclude active welcome subscribers from all campaign sends.
Campaigns:
Monthly calendar built on a 5-type campaign rotation. 80% design, 10% plain text, 10% hybrid format ratio. Every campaign tracked by Revenue Per Recipient.
Outcome: Email contributing 35–50% of total store revenue within 90 days of full deployment.
Niches: supplements, B2B industrial, kratom, skincare, fashion.
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