Gabriela Navejas
DTC Growth Marketer Brand Founder,Meta Ads Klaviyo ·Shopify
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Shopify Conversion Optimization.
Optimized the full Shopify storefront for a premium DTC brand, focusing on removing friction between ad click and checkout. Built single-SKU landing pages for each product line to match Meta Ads campaigns directly, eliminating the drop-off caused by sending traffic to generic collection pages.
Implemented a post-purchase upsell flow increasing average order value without adding checkout friction.
Results: A conversion-optimized storefront with proper tracking, dedicated landing pages per campaign, and automated upsells driving higher AOV.
Tools: Shopify, Upsell.com (http://Upsell.com) (ReConvert), Meta Pixel
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Klaviyo Email Flow Audit & Rebuild. Conducted a full audit of five active Klaviyo email flows for a premium beauty brand, identifying gaps in sequencing, timing, and messaging that were leaving revenue on the table.
Rebuilt flows from the ground up including Welcome Series, Browse Abandonment, Cart Abandonment, Post-Purchase Education, and Win-Back — all written in the brand's warm, sophisticated voice and optimized for a 45+ female audience. Designed a Post-Purchase Education sequence to reduce buyer's remorse and increase repeat purchases, and a Review Request flow timed to capture feedback at peak satisfaction.
Results: A complete email infrastructure that nurtures customers from first touch through repeat purchase, with ongoing performance reviews built into the workflow.
Tools: Klaviyo, Shopify
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Managed the full Meta Ads strategy for a premium DTC lipstick brand sold through Shopify and Nordstrom. Built and optimized multiple Advantage+ Shopping Campaigns across four product lines, each with dedicated single-SKU landing pages and multi-creative asset structures.
Developed a disciplined scaling framework: budget increases capped at 20%, minimum 3–5 day observation windows between changes, and never stacking multiple variables on the same day. Diagnosed a prolonged underperforming campaign that turned out to be a Shopify inventory issue — not a creative problem — saving weeks of misguided optimization.
Results: Consistent daily revenue growth toward a $17K–$20K monthly target, with a scalable campaign structure built for long-term profitability rather than short-term spikes.
Tools: Meta Ads Manager, Shopify, Canva
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