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Managed the full Meta Ads strategy for a premium DTC lipstick brand sold through Shopify and Nordstrom. Built and optimized multiple Advantage+ Shopping Campaigns across four product lines, each with dedicated single-SKU landing pages and multi-creative asset structures.
Developed a disciplined scaling framework: budget increases capped at 20%, minimum 3–5 day observation windows between changes, and never stacking multiple variables on the same day. Diagnosed a prolonged underperforming campaign that turned out to be a Shopify inventory issue — not a creative problem — saving weeks of misguided optimization.
Results: Consistent daily revenue growth toward a $17K–$20K monthly target, with a scalable campaign structure built for long-term profitability rather than short-term spikes.
Tools: Meta Ads Manager, Shopify, Canva
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The fastest way to know your brand is broken isn't a survey. It's listening to your sales team's first 30 seconds on a call.
If they're saying anything that contradicts the homepage, the brand is already losing deals.
I worked with a B2B platform last year where the founder kept apologizing on calls: "ignore the website, it's a bit out of date." Eight months out of date, in fact. They'd repositioned, moved upmarket, added a second product. The site was still selling to the company they used to be.
The "rebrand" they thought they needed was a homepage that didn't make their own sales team flinch.
We killed the identity scope mid-project. Locked the positioning. Rewrote the narrative around the new buyer. Rebuilt the homepage and one product page in Framer. Tuned the existing visual system to match.
Three weeks of work. The apology disappeared from sales calls. The "rebrand" conversation went with it.
Most brand problems aren't brand problems. They're surface problems wearing a brand costume. And the surface that lies loudest is almost always the one your sales team is trying to hide.
Looks great
Currently working on a brand Identity project for an Architecture studio named Hexa, and I am experimenting with multiple directions, Direction 1 uses a pattern that is inspired from the logo design, and Option 2 does not. Curious to see which one would you choose and why! :)
16 voted
76%
5 voted
24%
21 votes
Closed
Definitely option 1! the pattern reminds me of a pattern for wooden doors that looks very nice.
ABYSSAL TIDE is a precision aquaculture and sea farming brand built around a single conceptual tension: the ocean is calm on the surface and operating under forces so immense at depth that they are almost impossible to perceive until they are irreversible.
That's cinematic level pro stuff! 👍
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