Francisco Lourenço

MARÉ 38 is a fictional surf-coaching business in Praia de Carcavelos, Portugal, built around one idea: a surfer usually knows when they’re free, but not necessarily when they should surf.

Instead of starting with a calendar, MARÉ 38 first understands the surfer’s level, session...

Something changed. And the coach still didn’t have to do anything. That’s the next part of MARÉ 38 I wanted to get right. Surf conditions can shift after someone has already booked, so a confirmed session isn’t necessarily the end of the workflow. If the original window stops...

There was absolutely no reason to add a rarity system to this... so obviously I added a rarity system 👀

Getting slightly out of hand 😂 actual product. actual analytics. an unreasonable amount of engineering. still not telling you what it is.