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Getting slightly out of hand 😂
actual product. actual analytics. an unreasonable amount of engineering.
still not telling you what it is.
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Minimal packaging is not less work. It’s MORE decisions 🤍
On a recent project, I spent a whole day on one thing: the spacing between two phrases in a label. Nobody will ever notice it. But everyone will feel it.
When there is nothing else on the label, every small adjustment has to carry the brand.
Do you also lose hours on details no client will ever mention? 😅
So true. A whole day on the spacing between two phrases sounds about right, and it's exactly why good packaging just feels right.
I think we're heading towards a stage where everyone will have their own unique tools and workflows, which they won't even bother sharing or selling, knowing others can simply reverse-engineer and adapt them. Feels like we're entering an era of truly unique creativity.