pro
Flora & Co.
Email Automation & Lifecycle Systems for Scaling Brands
What Actually Happens When I Audit Your Email Deliverability
"Deliverability audit" sounds vague, so here's exactly what it means in practice, no jargon, just the steps:
● Check authentication. I look at your SPF, DKIM, and DMARC setup. Most businesses have at least one missing or...
Your CRM and Your Email Tool Are Probably Not Talking to Each Other
Quick gap-check: does your CRM know when someone opens or clicks your emails? Does your email tool know when a deal moves stages in your CRM?
For most small businesses, the answer is no, they're two separate tools...
The 3 Emails Most Online Stores Forget to Send
If you run an online store and only send email "when there's a sale," you're leaving money on the table, quietly, every single day.
Three automated emails do more revenue-per-send than almost any newsletter:
○ Welcome series. Someone...
You Don't Have a CRM. You Have a Spreadsheet With Anxiety.
Be honest, is your "CRM" actually a Google Sheet with fifteen tabs, three colors of highlighting, and a column called "follow up??"
That's not a system. That's a to-do list wearing a system's clothes.
Here's what it's...
Most people still think spam filters work by scanning for "bad words" write "free" or "buy now" and you're doomed. That hasn't really been true for years.
Modern filters (Gmail, Outlook, Yahoo) care far more about behavior than vocabulary:
— How many people open your emails
—...
