I designed the brand identity for a medical health AI startup in 2025, a mobile app that helps cataract patients complete their pre-exam on their phone, so doctors understand the diagnosis faster when they arrive.
The challenge: make a medical brand feel trustworthy for doctors and calm for older patients and their families.
What I created:
✦ A logo that combines an eye with a double S monogram
✦ A blue and cyan palette built for trust and clarity
✦ A visual system for the app, website, Instagram, uniforms, and outdoor banners
Which part would you like to see more of: the logo concept, the color system, or the billboard designs? Tell me in the comments 👇
slightly exhausting personality trait: I need every new project to be the best thing I've ever designed.
14 years of doing this and somehow the obsession is only getting worse.
constantly learning, getting better, changing my mind, finding new things I want to try.
god I love design.