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What Actually Happens When I Audit Your Email Deliverability
"Deliverability audit" sounds vague, so here's exactly what it means in practice, no jargon, just the steps:
● Check authentication. I look at your SPF, DKIM, and DMARC setup. Most businesses have at least one missing or misconfigured, and don't know it.
● Check your sender reputation. Using tools like Google Postmaster Tools, I see how Gmail specifically is scoring your domain right now.
● Check your list health. How many contacts are actually engaging vs. sitting dead on your list, quietly dragging your reputation down.
● Run a placement test. Send a real email and see exactly where it lands: inbox, promotions, or spam, across major providers.
● Hand you a plain-language report. Not a wall of technical terms, but a clear list: here's what's broken, here's what it's costing you, here's the fix.
Most businesses have never had this done. They just assume low opens means "boring subject lines" and never find the real cause.
If you want to know exactly where your emails are actually landing, that's a conversation, not a guess. Comment or message me and I'll walk you through what I'd check for your setup specifically.
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Your website could be generating enquiries every day, but how many potential customers are slipping through because nobody is following up quickly or qualifying them properly?
A business owner reached out to me with exactly this problem.
Their website was collecting enquiries, but there was no consistent process for reviewing them, identifying serious prospects and responding.
So I built a system to handle that entire process.
Here's what happens when someone submits an enquiry:
→ The system picks it up immediately, whether it's 2 PM or 2 AM.
→ Invalid submissions and duplicate enquiries are filtered out.
→ Each enquiry is assessed against the business's own qualification rules and classified as qualified, needing more information, or not a fit.
→ Every assessment must be supported by exact quotes from the original enquiry. Those quotes are independently verified, so unsupported claims are marked as unknown.
→ Each lead is added to the CRM with its assessment, notes and pipeline card.
→ A personalised reply is drafted based on the information provided, asking only for what's missing.
→ The draft goes to Slack for human review. A team member can approve it, edit it or reject it.
→ Once approved, the email is sent and the lead moves forward in the pipeline.
I built the entire system using n8n and Claude, with the client's existing tools and accounts.
One important detail: AI makes only two decisions throughout the entire workflow. Everything else is designed to validate those decisions and keep the process controlled, traceable and reliable.
The goal isn't simply to automate emails. It's to make sure incoming enquiries are properly handled, qualified and followed up without relying on someone to manually manage every step.
If you're a business owner, founder or agency owner looking to improve how your business handles incoming leads, send me a DM.
Let's build something around your business.
Nice project👍
Kajabi Newsletter Setup & Design Email Marketing Experience
The valuable part of a quiz funnel is not the quiz alone. It is the journey after the answer.
For this Kajabi project, I connected quiz-led capture, reusable email templates, audience segmentation, and follow-up so the coaching brand could adapt one campaign structure across multiple offers.
Before designing the emails, define:
the audience branches;
the next action for each branch;
the tag or trigger that starts the right sequence; and
the point where a lead should move from education to an offer.
This clip shows the email design presentation, not a live automation demo.
#Kajabi #EmailMarketing #LeadGeneration
Well said!