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What Actually Happens When I Audit Your Email Deliverability
"Deliverability audit" sounds vague, so here's exactly what it means in practice, no jargon, just the steps:
● Check authentication. I look at your SPF, DKIM, and DMARC setup. Most businesses have at least one missing or misconfigured, and don't know it.
● Check your sender reputation. Using tools like Google Postmaster Tools, I see how Gmail specifically is scoring your domain right now.
● Check your list health. How many contacts are actually engaging vs. sitting dead on your list, quietly dragging your reputation down.
● Run a placement test. Send a real email and see exactly where it lands: inbox, promotions, or spam, across major providers.
● Hand you a plain-language report. Not a wall of technical terms, but a clear list: here's what's broken, here's what it's costing you, here's the fix.
Most businesses have never had this done. They just assume low opens means "boring subject lines" and never find the real cause.
If you want to know exactly where your emails are actually landing, that's a conversation, not a guess. Comment or message me and I'll walk you through what I'd check for your setup specifically.
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Having an email list and having an email marketing strategy are two different things.
You can have hundreds of subscribers and still have no clear idea what you want your emails to achieve.
Are you helping people understand your services?
Building trust before they book?
Keeping in touch with past clients?
Encouraging people who already know your business to take the next step?
These goals aren't interchangeable, and neither is the content you send to achieve them.
A newsletter that educates your audience may look very different from an email designed to re-engage previous clients.
Before deciding how often to send emails or which platform to use, I'd start with a simpler question:
What role should email play in your business?
Once that's clear, it's much easier to make decisions about content, frequency, automation, and design.
Your email list is an asset. The strategy is what helps you use it intentionally.
#EmailMarketing #EmailStrategy #WellnessMarketing #AudienceBuilding #DigitalMarketing
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Build-in-public: my agency outreach is about to hit its SMTP monthly limit days before the reset. Twenty personalized cold emails a day, each opening with a real trigger event, and the quota math finally caught up with us. Lesson I keep re-learning: outreach is not a copy game, it is a capacity game. If you cannot sustain the send rate for 90 days straight, the campaign dies right when replies start compounding. Deciding now: upgrade the sender, or throttle the daily sends. Either way, consistency beats volume.
