What Actually Happens When I Audit Your Email Deliverability "Deliverability audit" sounds vague,...What Actually Happens When I Audit Your Email Deliverability "Deliverability audit" sounds vague,...
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Flora's avatar
Flora & Co.
pro
• 18h
What Actually Happens When I Audit Your Email Deliverability
"Deliverability audit" sounds vague, so here's exactly what it means in practice, no jargon, just the steps:
● Check authentication. I look at your SPF, DKIM, and DMARC setup. Most businesses have at least one missing or misconfigured, and don't know it.
● Check your sender reputation. Using tools like Google Postmaster Tools, I see how Gmail specifically is scoring your domain right now.
● Check your list health. How many contacts are actually engaging vs. sitting dead on your list, quietly dragging your reputation down.
● Run a placement test. Send a real email and see exactly where it lands: inbox, promotions, or spam, across major providers.
● Hand you a plain-language report. Not a wall of technical terms, but a clear list: here's what's broken, here's what it's costing you, here's the fix.
Most businesses have never had this done. They just assume low opens means "boring subject lines" and never find the real cause.
If you want to know exactly where your emails are actually landing, that's a conversation, not a guess. Comment or message me and I'll walk you through what I'd check for your setup specifically.
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