Bruno had already built years of experience as a DJ, educator and entrepreneur, but his visual identity needed to reflect the full scope of what he had become.
The goal was to create a flexible brand system that could move naturally across music, education, content, merchandise...
Brand identity for SURCO, a Latin bar and restaurant in Los Angeles blending food, cocktails, vinyl and nightlife into a bold, contemporary visual system.
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A bold identity built around intensity, movement and energy.
The symbol starts from the brand’s own initial, transforming the letter B into a flame. A simple idea designed to make the brand instantly recognizable and connect directly with the experience behind...