Redesigning a live product that people use daily to do their job is not the same as designing from scratch. The stakes are different. A broken flow doesn't just frustrate users, it costs them money.
I inherited a legacy B2B platform used by professional ticket brokers....
Most teams build a UI kit. Then the product grows, new features get added, new designers join, and every screen starts looking slightly different. Not broken, just inconsistent. Death by a thousand exceptions.
When I joined a B2B product environment, there was a basic UI kit, but...
Super simple, cozy setup, just need to replace my mouse since the MX Master 3S decided to die on the left-click. 😂
Testing hero directions for a dental SaaS platform.
A is more marketing-driven with stronger visuals.
B is minimal and operational, with a 60-second intro video explaining the platform.
Both target clinic owners focused on efficiency.
Which direction earns more trust, A or B?
20 voted
67%
10 voted
33%
30 votes
Closed
Bit by bit, it’s taking shape.
The Services section is done, clear, minimal, and built around outcomes.
It’s all about keeping things simple, easy to understand, fast to use, and made to deliver results.
Still long way ahead, but I'm getting there. 🚀
