Redesigning a live product that people use daily to do their job is not the same as designing from scratch. The stakes are different. A broken flow doesn't just frustrate users, it costs them money.
I inherited a legacy B2B platform used by professional ticket brokers....
Most teams build a UI kit. Then the product grows, new features get added, new designers join, and every screen starts looking slightly different. Not broken, just inconsistent. Death by a thousand exceptions.
When I joined a B2B product environment, there was a basic UI kit, but...
Testing hero directions for a dental SaaS platform.
A is more marketing-driven with stronger visuals.
B is minimal and operational, with a 60-second intro video explaining the platform.
Both target clinic owners focused on efficiency.
Which direction earns more trust, A or B?