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Most teams build a UI kit. Then the product grows, new features get added, new designers join, and every screen starts looking slightly different. Not broken, just inconsistent. Death by a thousand exceptions.
When I joined a B2B product environment, there was a basic UI kit, but no tokens, naming convention, or rules for how components should behave across contexts. Design debt was building quietly.
I didn’t start by redesigning screens. I started by defining the foundation: color tokens, spacing scale, typography, component states, and naming conventions. Only after that did screens get revisited.
The result: faster feature design, one reference point for developers, and less inconsistency compounding over time. The system is now used in production across multiple products by 1,000+ daily users.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Need help with product design or development? DM me!
