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Redesigning a live product that people use daily to do their job is not the same as designing from scratch. The stakes are different. A broken flow doesn't just frustrate users, it costs them money.
I inherited a legacy B2B platform used by professional ticket brokers. Revenue-critical workflows.
The instinct is to redesign everything at once. That's the wrong move.
Instead, I established a shared UX foundation first, layout rules, interaction patterns, component logic. Then I migrated workflows incrementally, one area at a time, always within the same system. Users transitioned without disruption. Teams could ship in parallel without breaking consistency.
The platform never went down. Users never lost their footing.
Incremental migration isn't slow. It's the only approach that works when the product can't afford to break.
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We just didn't redesign the website.
We redesigned how people understand what they actually do.
Every section answers a question before the user thinks to ask it.
Intentional structure.
Simple language.
The way to conversion is easy.
Clean specs.
Lean components.
Good UX isn't decoration, it's direction.
What do you think about this redesign?
Most websites fail before a single pixel gets designed.
They fail in the brief. "Make it modern. Make it clean. Make it feel like... name any competitor"
That's not a brief, it's a mood board pretending to be a strategy.. We just shipped a Framer site for an AI company.
And we didn't open Framer for 3 weeks, just locked positioning, who's the buyer, what makes them stop scrolling, what objection hits first and what proof kills it.
Then we wrote the site before we designed it, because every section needs a job.
Built the whole thing in Framer in 10 days because the strategy was already done and there were no debates around copy, structure or style. just implementitaion.
Then 2 more days on the final layer with scroll animations, micro interactions, page transitions. That's what turns a good site into one people actually remember.
Fastest way to build a website is to not start with the website.
Love the colors 🎨
I designed a Notion AI agent that helps turn messy client requests into a structured and manageable workflow. Instead of leaving important details scattered across messages, the agent organizes each request inside Notion, decides whether it should become a new entry or update an existing one, and creates a linked analysis page with the key details.
The analysis can include the request summary, deadline, risks, clarifying questions, next steps, and version history. When new information arrives, the agent keeps it as an update instead of overwriting the previous analysis, so the context is not lost over time.
I also made the system flexible, so users can adapt it to their own workflow - remove unnecessary sections, add missing ones, or keep the setup as simple as they need.
I intentionally built this agent in Ukrainian, even though the language is not officially supported, because the platform is quite popular in Ukraine and the competition rules allow this format.
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