Federico Rojas
Senior brand designer. 20+ yrs. Remote, Costa Rica.
New to Contra
Federico is ready for their next project!
Heredia had a story that predated the internet by centuries. But in 2017, the way the city presented itself online told almost none of it.
The website was outdated, difficult to navigate, and built for a moment that had long passed. Citizens looking for services, visitors trying...
The National Institute of Cooperative Development had been part of Costa Rica's economic fabric for decades. INFOCOOP existed to support cooperative enterprises, to help communities organize, produce, and grow together. But by 2017, the institution felt it: the identity they...
When Molson Coors came to us, the brief was deceptively simple: create a brand for an internal corporate event. But the reality was anything but simple. The event was happening in four U.S. cities at the same time, Chicago, Detroit, Atlanta, and Miami, with roughly 1,000 people...
The Escuela Libre de Derecho had a history worth honoring. Rather than starting from scratch, the challenge was to find what already lived in the institution's identity and bring it forward into something that felt current.
The owl was already there, a symbol the school had long...
