The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
The National Institute of Cooperative Development had been part of Costa Rica's economic fabric for decades. INFOCOOP existed to support cooperative enterprises, to help communities organize, produce, and grow together. But by 2017, the institution felt it: the identity they carried no longer reflected who they were or who they wanted to reach.
The decision to change was not superficial. It was a commitment to rebuilding from the inside out.
We started at the core, with the values the institution had always held, and worked outward from there. What did INFOCOOP stand for? What did it feel like to be part of a cooperative movement? Those questions shaped every decision that followed, from the logo mark to the typography to the color palette that would eventually live on everything from official documents to the sides of vehicles to the signage on their buildings.
That last part mattered more than it might seem. A brand that only works on a business card is not a brand. It is a logo. INFOCOOP needed a system that could carry the weight of a public institution, one that felt authoritative enough to represent the state and approachable enough to speak to the communities it served.
When it was done, the new identity did what the best institutional design always does. It made INFOCOOP look like what it had always been, just finally seen clearly.
Exceptional Presentation
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Tool Finder Branding 🔎
Tool Finder helps users make informed buying decisions through honest software reviews, comparisons and educational content. I reimagined the brand across YouTube and the web, developing a cohesive identity that strengthens recognition, reflects its authority and creates a consistent presence across every digital touchpoint.
When Francesco first reached out, Tool Finder had never established a true brand identity. The goal was to create a scalable brand system that could evolve alongside the business as it continued to grow its YouTube channel, website and future ventures.
The identity needed to feel like a modern media brand rather than another software company. It had to balance playfulness and approachability with professionalism, while remaining distinctive in an increasingly competitive market.
The result is a flexible identity system centred around the new 'Finder' mascot. Designed to adapt across content, digital products and marketing, the brand gives Tool Finder the foundations to grow with confidence and establish itself as the go-to destination for discovering, comparing and exploring better software.
Great Work
FLARE — Bold Basketball Courtwear Landing Page 🏀💗
FLARE is a fashion-forward sportswear landing page concept created for a basketball brand that wants to stand out both on and off the court.
The idea was to move away from the typical dark, aggressive visual language of performance sports and build something more expressive, editorial, and lifestyle-driven.
The hero combines oversized typography, soft pink tones, high-impact imagery, and product-focused storytelling to give the brand a strong identity from the first screen.
The experience was designed around:
• a bold campaign-style hero that immediately introduces the attitude of the brand;
• strong visual hierarchy that keeps the product and athlete at the center;
• an editorial layout inspired by fashion campaigns rather than traditional sports e-commerce;
• clear navigation between new drops, courtwear, accessories, and brand stories;
• a responsive mobile experience that keeps the same visual energy on a smaller screen;
• prominent purchase CTAs without losing the premium campaign feel.
The result is a sportswear experience where performance meets fashion — energetic enough for the court, but distinctive enough to build a lifestyle brand around it. ✦
Would you play it safe or PLAY BOLD? 🏀
Amazing design! Everything feels polished.