Shelly is one of my favorite projects I’ve been working on for a while now. An enormous amount of time, research and data has gone into building its brand identity. It’s a skincare brand created specifically for the GCC audience, and the scope covered everything from brand...
Been playing around with AI video tools a lot lately. Coming from a filmmaking background, this feels kind of wild. Ideas move insanely fast and I’m able to test things I’d normally never have the time or budget for.
Learnings: Some tools nail realism, some are great with...
Kamelpay is a UAE based fintech working on a a very real, very human problem. They're helping thousands of blue collar/unbanked workers get back and send money back home to their families, mostly in remote parts of their home countries. While remittances are a big part their...
Balancing a full-time job made it challenging to build my personal portfolio but after months of effort, I finally pulled together some work I’m excited to share. There’s a lot I still want to add, from award winning campaigns to viral product features but I’ll keep updating...
