Shelly is one of my favorite projects I’ve been working on for a while now. An enormous amount of time, research and data has gone into building its brand identity. It’s a skincare brand created specifically for the GCC audience, and the scope covered everything from brand identity and website design to product packaging and social media.

The beige, monochromatic theme was inspired by Dubai’s desert landscape and I love how it all came together beautifully Read more about it here: https://bit.ly/48W5zcl