Been playing around with AI video tools a lot lately. Coming from a filmmaking background, this feels kind of wild. Ideas move insanely fast and I’m able to test things I’d normally never have the time or budget for.
Learnings: Some tools nail realism, some are great with camera movement, others with physics. Character consistency over longer films ( human characters specially) is still not quite there yet but creatively this already feels like a huge unlock.
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Shelly is one of my favorite projects I’ve been working on for a while now. An enormous amount of time, research and data has gone into building its brand identity. It’s a skincare brand created specifically for the GCC audience, and the scope covered everything from brand identity and website design to product packaging and social media.
The beige, monochromatic theme was inspired by Dubai’s desert landscape and I love how it all came together beautifully
Read more about it here: https://bit.ly/48W5zcl
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I may be fashionably late to the freelancing party but I'm here finally.
Since 2016, I've built a diverse career across multiple industries while maintaining a full-time jobs. That said, I've still had the opportunity to consult for globally recognised brands like Toyota and Oppo, alongside passion projects through trusted referrals.
Now I'm ready to go all in. Here's my showreel.
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Kamelpay is a UAE based fintech working on a a very real, very human problem. They're helping thousands of blue collar/unbanked workers get back and send money back home to their families, mostly in remote parts of their home countries. While remittances are a big part their business, they also have, a digital wallet, prepaid card, payroll management system for SMEs.
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I love how AI can turn tasks that once took hours of 3d modelling, lighting and animation into something done in minutes. This animation took just two frames. The goal was to showcase Shelly’s product line in a more aspirational way <3
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Balancing a full-time job made it challenging to build my personal portfolio but after months of effort, I finally pulled together some work I’m excited to share. There’s a lot I still want to add, from award winning campaigns to viral product features but I’ll keep updating things little by little.
Framer made it super easy to bring the site to life and their workshop plugin helped me code custom interactions you’ll see around the place.
Here is the link: https://bit.ly/4rJAsbx
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