pro
Esther Maria
Competitive branding for startups via collaborative process
Ready for work
Esther is ready for their next project!
The rare kind of “no” that still feels like a win. Alignment > everything:
Thank you again for taking the time to meet with me and for putting together such a clear and thoughtful proposal. I really appreciated how organized your process was and the care you put into outlining...
Discovering Insight Counseling: A brand identity designed to feel as meaningful to the client as it does to those they serve. Made for Andrew. Based in Seattle, WA.
For Truvay Night Out, I had the chance to take Truvay’s visual identity somewhere new.
Building on their existing brand guidelines, I crafted visuals for their new product launch that tap into emotion as much as information. The goal was to expand their brand system to capture...
Missed Adobe MAX, but I’ll catch up—what was your favorite feature? Can’t wait for Jessica Williams’ keynote! #2DopeQueens
📸: Kirk McKoy / Los Angeles Times
This was one of my first client projects. I spent 8 hours researching competitors, iterating, and designing it before presenting it to my client who loved it right away. Though I was only paid $40 as I was building out my portfolio a few years ago, this logo for my client’s...
