pro
Esther Maria
Competitive branding for startups via collaborative process
Ready for work
Esther is ready for their next project!
Discovering Insight Counseling: A brand identity designed to feel as meaningful to the client as it does to those they serve. Made for Andrew. Based in Seattle, WA.
2
22
151
For Truvay Night Out, I had the chance to take Truvay’s visual identity somewhere new.
Building on their existing brand guidelines, I crafted visuals for their new product launch that tap into emotion as much as information. The goal was to expand their brand system to capture the energy of a curated night out — where every stop is a surprise and every experience feels designed just for you.
The result: a series of posters that bridge clarity and feeling, giving people a taste of the adventure before they even sign up.
15
128
This was one of my first client projects. I spent 8 hours researching competitors, iterating, and designing it before presenting it to my client who loved it right away. Though I was only paid $40 as I was building out my portfolio a few years ago, this logo for my client’s streetwear clothing company remains one I’m most proud of.
23
168
✨ It was all for that satisfying unboxing experience ✨
I designed Trove’s style box to with custom typography to match their curated clothing experience — clean, minimal, and oh-so-thoughtful. Every detail, from typography to layout, was crafted to make opening your box feel like a little moment of joy.
2
26
196
My client asked me to design two labels for his BBQ sauce, each with its own flavor but a connected look. The challenge was finding a direction that balanced his love for a rustic style with the visual identity of a healthy, alternative BBQ sauce — while still standing out on the shelf.
After exploring ideas together, we decided on a pattern and color change to help differentiate the flavors. Both labels were designed with FDA guidelines in mind to make sure everything was ready for market.
3
17
179