Esilonu Timileyin
Product & Brand Copywriter + Product Designer
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- Rating
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A hairstylist's job should be about caring for clients' hair, not spending the entire day answering booking messages.
But for many independent beauty professionals, the process starts with repetitive questions:
What services do you offer?
How much does it cost?
Are you available...
A self-initiated dashboard concept for a B2B growth analytics platform, built around one core idea: transforming complex data into instant visual clarity. Most SaaS dashboards overload users with walls of raw numbers. PulseMetrics turns dense retention metrics into sleek, actionable insights in seconds
Cadence: Coffee Subscription App Concept
A self initiated mobile app concept for a specialty coffee subscription, built around one idea: the customer controls the rhythm. Most subscriptions make skipping a delivery harder than signing up. Cadence makes it two taps.
The project...
Created a 3-email onboarding sequence for a fictional invoicing SaaS product aimed at freelancers and agency consultants. The sequence includes:
Welcome Email (immediate trust + first action)
Proof Email (a relatable scenario showing the product solving a real pain point)
Setup...
Renuvé: Sérum Éclat Campaign
A self-initiated luxury skincare campaign built around a single idea. Retinol works while you sleep, so the brand shouldn't need daylight to sell it.
The project explores how one product story of renewal, radiance, and repair can be told through four distinct visual and copy moments.
