Esilonu Timileyin
Product & Brand Copywriter + Product Designer
- 5.0
- Rating
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A self-initiated dashboard concept for a B2B growth analytics platform, built around one core idea: transforming complex data into instant visual clarity. Most SaaS dashboards overload users with walls of raw numbers. PulseMetrics turns dense retention metrics into sleek, actionable insights in seconds
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Cadence: Coffee Subscription App Concept
A self initiated mobile app concept for a specialty coffee subscription, built around one idea: the customer controls the rhythm. Most subscriptions make skipping a delivery harder than signing up. Cadence makes it two taps.
The project covers one core flow and the states around it:
Onboarding: setting a delivery rhythm
Home: next bag, delivery progress, and coffee left
Delay or skip, with the new date shown up front
Confirmation with undo
Error and paused states, so the flow holds up beyond the happy path
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Created a 3-email onboarding sequence for a fictional invoicing SaaS product aimed at freelancers and agency consultants. The sequence includes:
Welcome Email (immediate trust + first action)
Proof Email (a relatable scenario showing the product solving a real pain point)
Setup Email (soft CTA to complete onboarding)
The goal was to move a new signup from curiosity to habitual use without leaning on hard-sell language at any stage
Link: https://wax-corleggy-398.notion.site/3e50f1f57c78809abbdfdf6f8cc1fece
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Renuvé: Sérum Éclat Campaign
A self-initiated luxury skincare campaign built around a single idea. Retinol works while you sleep, so the brand shouldn't need daylight to sell it.
The project explores how one product story of renewal, radiance, and repair can be told through four distinct visual and copy moments.
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