Last year, I worked with a client who had just opened a pizza business in Ohio, USA.
The product was good — but visibility was the real challenge.
A new business still has to pay rent, utilities, and daily operating costs, even before customers show up.
So instead of pushing sales from day one, we focused on brand awareness — making sure local people saw, recognized, and trusted the brand.
That awareness turned into traffic, repeat customers, and by the end of the year, $524,000 USD in sales.
Most businesses don’t fail because of bad products.
They fail because not enough people know they exist.
📩 Message me on Contra if you want to build awareness the right way.