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Ernesto Carrazana
Brand Designer & Strategist for Founders
I just published my first verified project on Contra! And I also hit a milestone: I reached the top 5% on Contra, and this first project was the piece that sealed it.
Don't neglect your profile score! This score can give you more visibility even without having closed any clients. An optimized, focused profile is the best way to compete with creators who are already verified on the platform.
Honest question: how many of you have started a visual identity project where the client had no clear foundation?
I used to do it all the time. Until one day I got tired. Tired of making logos for good ideas that were forgotten shortly after because they had no strong foundation.
Has this happened to you?
I got tired of designing brands without strategy. So I built a tool for the part that comes before me.
Most founders who hire me arrive with the same problem: they know their business works, but they can't explain what makes it different. They skip strategy and jump straight to...
