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Ernesto Carrazana
Brand Strategist & Identity Designer for Founders
Ready for work
Ernesto is ready for their next project!
Honest question: how many of you have started a visual identity project where the client had no clear foundation?
I used to do it all the time. Until one day I got tired. Tired of making logos for good ideas that were forgotten shortly after because they had no strong foundation.
Has this happened to you?
I got tired of designing brands without strategy. So I built a tool for the part that comes before me.
Most founders who hire me arrive with the same problem: they know their business works, but they can't explain what makes it different. They skip strategy and jump straight to...
Just published my personal brand case study on Contra.
Not about a logo. About building from listening, not aesthetics.
Because the strongest brands start with clarity, not noise.
👉 https://contra.com/p/bY6MkqLb-hey-ernesto-building-a-brand-from-listening-not-aesthetics
I didn’t get inspired by Behance or a sudden flash of genius.
I built Hey Ernesto from the ground up — with strategy, questions, and emotional alignment.
The simplest solution doesn’t come from a big idea.
It comes from hours of listening, defining, and refining.
Every choice came...
You haven't closed any clients yet. Welcome to the club! But hey, don’t stop to complain — boost your Discovery Score instead.
A higher score means greater visibility and more chances to connect with new clients.
Little by little, we increase the odds of appearing at the top of...
