Product Image Art Direction for a Consistent Ecommerce CatalogProduct Image Art Direction for a Consistent Ecommerce Catalog
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Not every ecommerce has the budget to improve its product photos.
In this case study, I unified over 130 images that felt inconsistent: neutral backgrounds, uneven lighting, different color casts, and low resolution.
With Kittl's help, I defined a repeatable visual system and applied it to existing material. AI helped speed up the exploration, and the result kept every product recognizable and faithful to its brand image.
Applying this system confirmed that consistency weighs more than any isolated retouch.
What do you think changes the perception of quality in our work more when improving product images? I'd love to see your comment.
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Creatives on Contra have earned over $150M and we are just getting started