pro
Ernesto Carrazana
Brand Strategist & Identity Designer for Founders
- 1x
- Hired
- 47
- Followers
Honest question: how many of you have started a visual identity project where the client had no clear foundation?
I used to do it all the time. Until one day I got tired. Tired of making logos for good ideas that were forgotten shortly after because they had no strong foundation.
Has this happened to you?
I got tired of designing brands without strategy. So I built a tool for the part that comes before me.
Most founders who hire me arrive with the same problem: they know their business works, but they can't explain what makes it different. They skip strategy and jump straight to...
A brand doesn’t start with a logo. It starts with a question.
This is the work you don’t see: the concept, the foundation, the strategy.
This is how I built Hey Ernesto — from listening, not design.
👉 See the process behind the project:
https://contra.com/p/bY6MkqLb-hey-ernesto-building-a-brand-from-listening-not-aesthetics
A brand doesn’t start with a logo. It starts with a question.
This is the work you don’t see: the concept, the foundation, the strategy.
This is how I built Hey Ernesto — from listening, not design.
👉 See the process behind the project:
https://contra.com/p/bY6MkqLb-hey-ernesto-building-a-brand-from-listening-not-aesthetics
Just published my personal brand case study on Contra.
Not about a logo. About building from listening, not aesthetics.
Because the strongest brands start with clarity, not noise.
👉 https://contra.com/p/bY6MkqLb-hey-ernesto-building-a-brand-from-listening-not-aesthetics
