Eric Moore

People who hire an independent are hiring the person. But most of our sites make them read about us first, and the sales call is the first time they actually hear us.

So I had my homepage introduce me.

Scroll to the part that asks who you are, and a drawn version of me pops up,...

Betty Ivey brought years of work with school districts and state departments into Ask Ms. Ivey. Parent education required a different buying path.

Her site described broad support categories, but the parent offers themselves had not yet been productized. A parent had no clear way...

Here's a project i'm working on.

Same brand. Same copy. Two different first impressions.

A: a groomer and her dog lead with trust. B: three dogs run into frame, animated with Seedance 2.0.

Which homepage hero wins?

I built a full cinematic brand site for a made-up dental consulting company. Total AI generation spend: about $23.

I wanted to see how far the ceiling has actually moved. So I picked a vertical I work in (independent dental implant practices), invented a brand called Northline,...