I built a full cinematic brand site for a made-up dental consulting company. Total AI generation spend: about $23.

I wanted to see how far the ceiling has actually moved. So I picked a vertical I work in (independent dental implant practices), invented a brand called Northline, and gave it the kind of launch film a studio would quote five figures for.

Two pieces.

A 73-second cinematic flythrough. The camera dives through a clay-diorama version of the whole practice, from reception to the operatory to follow-up, tracing one copper path that stands in for demand moving through the business.

A scrolling site where that same footage is wired to your scroll. Scroll down and the film moves forward, scroll up and it runs back. You are the play head.

How it was made.

Stills: GPT Image 2 for six 4K scenes. About $0.56.

Motion: Seedance 2.0 turned each still into an 8-second shot. About $22.

The part that sells it: between every scene there is a connector clip generated from the actual last frame of the shot before it and the first frame of the shot after. So the camera never cuts or teleports. It reads as one continuous move through the whole world.

What the AI did not do: decide it should be a clay miniature, hold the same five characters and the copper path consistent across all six scenes, or map the video timeline to scroll position. That is still a human job, and it is most of the work.

The thing that stuck with me: a local service business can now have a genuinely premium brand film and an interactive site for the price of lunch and an afternoon. The generators are a commodity now. Knowing what to build and keeping the world coherent across shots is where the value actually sits.

Concept build, no real client. Best on desktop.

https://northline-practice-growth.vercel.app