Betty Ivey brought years of work with school districts and state departments into Ask Ms. Ivey. P...Betty Ivey brought years of work with school districts and state departments into Ask Ms. Ivey. P...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Eric's avatar
Eric Moore
pro
• Aug 30
Betty Ivey brought years of work with school districts and state departments into Ask Ms. Ivey. Parent education required a different buying path.
Her site described broad support categories, but the parent offers themselves had not yet been productized. A parent had no clear way to choose, buy, and reliably receive one.
We started by designing the offers.
The Get Started Conversation gives a parent with one pressing question a focused first step. The Clarity Session goes deeper. Compass Sessions connects three private meetings around a larger education decision. No More Guessing turns Betty's research into a ten-session parent-education series.
Once those offers existed, every sale created a delivery promise. Checkout alone could not keep it.
A scored quiz helps a parent understand where they are and choose a useful next step. The owned site presents the offers and pricing. Stripe handles payment. Private scheduling protects Betty's calendar.
When someone buys the series, the system sends a Betty-branded welcome, grants access to all ten Google Calendar sessions, and opens the private resource home. It checks Stripe, Resend, Google Calendar, and Google Drive together every 15 minutes. A failed handoff surfaces as a privacy-safe alert. A daily health receipt confirms when the full chain is clean.
The Parent Plan Builder remains staged behind a separate safety gate. It drafts from Betty's vetted research and the facts a parent supplies. When the source material cannot support an answer, the gap stays visible for Betty to resolve.
The finished engagement is the Ask Ms. Ivey Parent-Education Revenue and Fulfillment System.
The full case study shows the offer decisions, fulfillment architecture, and the safety boundary around the Parent Plan Builder: https://contra.com/p/22Xs2A7s-ask-ms-ivey-a-parent-education-revenue-and-fulfillment-system
aideveloperaiautomationgtmstrategy
Nicolette's avatar
Nicolette .
• Aug 30
this looks lovely!
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started