Here's a project i'm working on. Same brand. Same copy. Two different first impressions. A: a gro...Here's a project i'm working on. Same brand. Same copy. Two different first impressions. A: a gro...
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Eric's avatar
Eric Moore
pro
• Jul 26
Here's a project i'm working on.
Same brand. Same copy. Two different first impressions.
A: a groomer and her dog lead with trust. B: three dogs run into frame, animated with Seedance 2.0.
Which homepage hero wins?
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Emeelya's avatar
Emeelya Urueshe
• Jul 27
Second frame wins and here is why… people would pause to see the dogs walk in… just like I did…
Eric's avatar
Eric Moore
pro
• Jul 27
That pause is what I was testing. A explains the service faster, while the dogs walking into B give people a reason to keep watching.
Emeelya's avatar
Emeelya Urueshe
• Jul 27
And that way they spend longer time on the website which is also a win
Eric's avatar
Eric Moore
pro
• Jul 28
That was the goal. If the motion earns a few extra seconds, the rest of the page gets a better chance to make its case.
Bright's avatar
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Bright Sylvester
• Aug 2
Option A, for building immediate trust.
Eric's avatar
Eric Moore
pro
• Aug 2
That's where I landed too. A earns trust faster, while B does a better job of stopping the scroll.
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