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Duygu Ulutürk
Marketing Consultant | Creative Strategy & Digital Growth
New to Contra
Duygu is ready for their next project!
Epic Games | Fortnite: "Shadow Play with Streamers"
For the launch of the Hacivat outfit in Fortnite, we brought the centuries-old Turkish shadow play tradition, Karagöz & Hacivat, to a modern digital platform for the first time. As the Business Development & Influencer Marketing Manager at Multiplayer, I orchestrated the collaboration between Epic Games and four of Turkey’s top gaming influencers: Pintipanda, Wtcn, Videooyun, and Enis Kirazoğlu.
The campaign featured a live Twitch broadcast where traditional puppets were custom-designed to resemble the influencers, blending cultural heritage with gaming culture. The project achieved a significant milestone with 57,000+ peak concurrent views and 35,000+ unique viewers, successfully bridging the gap between tradition and the new generation of gamers.
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NESCAFÉ | Redvolution (#KahveniAlGel)
Sr. Digital Communications Manager @4129Grey
Grand Prix – Facebook Creative Awards (Cannes 2015)
I served as the Sr. Digital Communications Manager for Nescafé’s "Redvolution" campaign, which successfully bridged the gap between digital social circles and real-life connections. The heart of the campaign, #KahveniAlGel, featured 33 documentary-style videos following "local hero" Erdem as he surprised long-lost Facebook friends with two cups of Nescafé and a GoPro.
My role involved overseeing the social media management for Nescafé throughout the entire campaign, ensuring the narrative of genuine connection resonated across all platforms. The project’s innovative use of the Facebook platform to drive real-world action earned us the prestigious Grand Prix at the 2015 Facebook Creative Awards.
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ASUS ZenBook | "Just Like You" Digital Campaign
Inspired by the "Zen" philosophy, the ASUS ZenBook series launched a captivating digital media campaign to introduce its latest premium models. Developed by the Sesliharfler agency, the commercial follows the rhythm of a modern woman's busy day, highlighting how the ZenBook serves as the ultimate premium companion.
As the Social Media Director and a member of the creative team, I contributed to the campaign's digital strategy and creative execution. The film effectively pairs a dynamic musical score with the series’ sleek features, culminating in the powerful and relatable tagline: "Just Like You."
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Akbank | The Legendary Journey Campaign
Turkish people are renowned for their passion for football, and the World Cup carries profound emotional weight for the nation. In 1950, Turkey qualified for the Brazil World Cup but couldn't attend because the country faced financial constraints.
In 2014, Akbank launched "The Legendary Journey" to fulfill a 64-year-old dream. We reached out to the last two surviving members of the 1950 team, Bülent Eken and Erol Keskin, to finally take them to Brazil.
I was responsible for the social media management of this project. The campaign film was watched over 6 million times, the website reached 273.000 people, and we became a worldwide trending topic. Beyond the emotional impact, the project delivered tangible business results, driving an 18% increase in card applications.
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NESCAFÉ | World Hugging Day Campaign
During my tenure as Social Media Head, I led the digital strategy for our client, NESCAFÉ. To celebrate World Hugging Day and drive engagement for the brand's new digital assets, we developed a charming illustration-based video campaign titled #BiNESCAFEileKutla (Celebrate with a NESCAFÉ).
The video showcases "a day in the life" of NESCAFÉ Emojis, personifying the brand’s warm and social identity. By integrating the launch of the "NESCAFÉ Emoticons" app with a globally recognized awareness day, we created a seamless narrative that encouraged users to share the love digitally.
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Head of Marketing for Social Hackers Academy
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