Inspired by the "Zen" philosophy, the ASUS ZenBook series launched a captivating digital media campaign to introduce its latest premium models. Developed by the Sesliharfler agency, the commercial follows the rhythm of a modern woman's busy day, highlighting how the ZenBook serves as the ultimate premium companion.
As the Social Media Director and a member of the creative team, I contributed to the campaign's digital strategy and creative execution. The film effectively pairs a dynamic musical score with the series’ sleek features, culminating in the powerful and relatable tagline: "Just Like You."
Brand Identity & Packaging Design
A complete visual identity and packaging concept for Cerveja do Bolo, including branded packaging, merchandise, and outdoor signage. I developed the visual direction and applied the brand consistently across multiple touchpoints to create a cohesive and recognizable identity.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.