Maximize Engagement with ASUS ZenBook's Dynamic Campaign

Maximize Engagement with ASUS ZenBook's Dynamic CampaignMaximize Engagement with ASUS ZenBook's Dynamic Campaign

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Duygu Ulutürk

pro

• Feb 25

ASUS ZenBook | "Just Like You" Digital Campaign

Inspired by the "Zen" philosophy, the ASUS ZenBook series launched a captivating digital media campaign to introduce its latest premium models. Developed by the Sesliharfler agency, the commercial follows the rhythm of a modern woman's busy day, highlighting how the ZenBook serves as the ultimate premium companion.

As the Social Media Director and a member of the creative team, I contributed to the campaign's digital strategy and creative execution. The film effectively pairs a dynamic musical score with the series’ sleek features, culminating in the powerful and relatable tagline: "Just Like You."

Creative Strategist Digital Marketing Social Media Director Microsoft PowerPoint

Farook Maya

pro

• Mar 12

Full Branding & Design System

completebranding branding adobe Brand Design UI Design UX Design Adobe Suite Adobe XD Figma

Tashfeen Siddiq

pro

• Mar 14

good

May - Brand designer & strategist

pro

• Mar 12

Karmae, a fragrance concept exploring the space between earth and atmosphere. This project started with the idea of balance: reflective chrome, mineral textures, and delicate botanical linework forming a system that feels both grounded and weightless. The bottle acts almost like a celestial object; minimal, reflective, and constantly shifting with light. Genderless, atmospheric, and quietly powerful. Really enjoyed building this world and translating the idea of orbit and movement into something tactile. More from this project coming soon, including a deeper case study.