Innovative Social Campaign Strategies by Award-Winning ExpertInnovative Social Campaign Strategies by Award-Winning Expert
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Duygu's avatar
Duygu Ulutürk
pro
• Feb 25
NESCAFÉ | Redvolution (#KahveniAlGel) Sr. Digital Communications Manager @4129Grey Grand Prix – Facebook Creative Awards (Cannes 2015)
I served as the Sr. Digital Communications Manager for Nescafé’s "Redvolution" campaign, which successfully bridged the gap between digital social circles and real-life connections. The heart of the campaign, #KahveniAlGel, featured 33 documentary-style videos following "local hero" Erdem as he surprised long-lost Facebook friends with two cups of Nescafé and a GoPro.
My role involved overseeing the social media management for Nescafé throughout the entire campaign, ensuring the narrative of genuine connection resonated across all platforms. The project’s innovative use of the Facebook platform to drive real-world action earned us the prestigious Grand Prix at the 2015 Facebook Creative Awards.
Social Media ManagementFacebookContent WritingContent ModerationYouTube
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started