Durgesh Anand
Creative Graphic & UI/UX Designer
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Most FMCG brands are designed for supermarket shelves.
NO!CE feels like it was designed for the scroll.
Fast recognition.
Loud colour blocking.
Big flavour names.
Instant dopamine on a tiny screen.
What looks playful on the surface is actually a very sharp quick-commerce...
Been experimenting with AI-powered motion branding lately.
Most sustainable food brands look identical.
Beige packaging. Minimal fonts. Preachy copy that makes you feel guilty for not caring enough.
And honestly? That's a brand strategy failure, not a design problem.
So I took on a brief for Good Nuts, a nut butter brand that wanted to do...
Working on this lately..... Rebrand done some things are remaining though!
Most sports brands sell performance. Bounce sells belonging.
This week's passion project: a full brand identity for Bounce: a social paddle club where showing up is the whole point.
Warm minimalism, terracotta courts, and a mark built from the architecture of the sport itself.
...
