Most FMCG brands are designed for supermarket shelves.
NO!CE feels like it was designed for the scroll.
Fast recognition.
Loud colour blocking.
Big flavour names.
Instant dopamine on a tiny screen.
What looks playful on the surface is actually a very sharp quick-commerce strategy underneath.
This carousel explores how NO!CE uses:
• Bold visual contrast
• Desi nostalgia
• Shelf-breaking colour systems
• Instamart-first thinking
• Packaging built for impulse, not browsing
A fun little breakdown of a brand that understands modern attention better than most.
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?