Durgesh Anand

Some brands don’t just sell products. They sell memory, identity, belonging, ambition, softness. And that’s why they stay with you.

Been experimenting with AI-powered motion branding lately.

Continuing the Bounce brand identity breakdown, the strategy behind the mark.

Slides 5–8 cover the brief, the insight that drove every decision, the type system, and the brand idea that ties it all together.

The real brief underneath the brief: Bounce is a refuge from the...

Most sustainable food brands look identical.

Beige packaging. Minimal fonts. Preachy copy that makes you feel guilty for not caring enough.

And honestly? That's a brand strategy failure, not a design problem.

So I took on a brief for Good Nuts, a nut butter brand that wanted to do...