Urban Roots Café — Brand Kit
Concept project: A mini brand kit built for a fictional local café, "Urban Roots." Includes a color palette, font pairing, and logo placement mockup laid out like a professional one-page brand guideline. Demonstrates the ability to translate a...
New Drop — Instagram Story Set
Concept project: A 3-part Instagram Story sequence designed for a small business product launch. Uses a bright, energetic coral palette and dynamic diagonal shapes to create urgency and momentum across the sequence, with a countdown element to...
3 Signs Your Brand Needs a Refresh — LinkedIn Graphic
Concept project — a LinkedIn post graphic for a small business account sharing an industry tip. Designed with a professional, corporate-friendly tone (navy and white palette, clean grid layout) to fit LinkedIn's more formal...
Progress Over Perfection — Quote Post
Concept project: A motivational quote post designed for a personal brand/coach Instagram account. Uses bold serif typography and a muted terracotta palette to create a premium, editorial feel that stands out from typical template-heavy...
5 Morning Habits - Istagram Carousel.
Concept project: A 5-slide Instagram carousel designed for a wellness coach's page. Focused on a calming, editorial aesthetic (sage green, cream, minimal typography) with a clear swipe-through structure to keep engagement high across...
